[custom_adv] established blog name, you might want to stick to that in order to be consistent across all platforms. Otherwise, think of something professional and catchy. Add to it a nice profile picture, a bullet-pointed bio and obviously a link to your travel blog. [custom_adv] Are you into landscapes or travel food photography? Do you love selfies or architecture? Pick one niche and stick to it. [custom_adv] Not every single post needs to be executed exactly in the same way, but with a blink of an eye to your feed, anybody should be able to get the idea of what you stand for and decide if they like what you do or not. I choose mainly landscapes and this is what I mainly do. [custom_adv] Great photos are essential, but if you want to make your Instagram stand out, you also need to tell a story through your account. Use the caption area to introduce the place you are visiting, to share some odd things you discovered or maybe some historical facts. [custom_adv] It’s true that a picture can speak a thousand words, but sometimes words and stories add that extra touch of interest. [custom_adv] Instagram allows you to use 30 hashtags per picture. You don’t need to use all of them, but it’s common knowledge that content with 11 or more hashtags receives higher engagement. [custom_adv] visit a place or not. The same goes for Instagram: by sharing a pic about a city, you want your audience to know what that photo is about. On top of being nice, your post will appear when someone is exploring the content tagged to a certain location. [custom_adv] pictures can help you get discovered. They might notice you and feature you on their own account or stories. You should always keep an eye open for competitions and giveaways which are great chances to get your content visible. [custom_adv] If you are loving your meal in a restaurant or a hotel in which you are staying, tag the business on your picture. Your picture might get featured by the business and your content will show up when people look at that account. [custom_adv] It common knowledge that people tend to spend more time on videos than picture lately, so use the Instagram stories feature to show your followers the behind the scene of a picture (for example showing your editing process), to talk about yourself and get personal with them or to talk more about the place you are visiting. Some users have the additional possibility to add links to their stories, once you get this extra feature, make sure to direct your followers to read your articles.