[custom_adv] In a celebrity filled event, Niyavaran place was host to fashion show. Photographers were not allowed inside the event but had only access to the "red carpet", which brings us to today's topic, how to plan a fashion even,... If it’s an established fashion house like Prada or Givenchy there are usually highly recognizable global signifiers to play off of, like logos, trademarks or patterns, such as Chanel’s diamond shaped quilting or Burberry’s ubiquitous plaid. [custom_adv] Examples would be using Burberry’s plaid on the runway or as a backdrop or as seat covers, for example. But even with global brands the designers have unique visions for every collection. [custom_adv] Think of the astounding fantasies created by John Galliano for Dior or Alexander McQueen for Givenchy and later for his own label, or the budget-busting productions of Karl Lagerfeld for Chanel. [custom_adv] There are a few important stages before the actual event where you’ll have to prove your worth and convince the client that you are the right person and event production company for the job. [custom_adv] Chances are you’ll be producing a show for a smaller brand or individual designer, maybe even a newly graduated, fashion loving friend. Let the creative juices flow and make lists of ideas without editing. [custom_adv] Ideas that will make the collection pop, create a social media buzz and best compliment the designer’s vision, no matter how absurd or impossible the ideas may initially seem. [custom_adv] From these lists you will cull the best ideas and come up with two or three cohesive and impactful themes for presentation. You’ll work closely with the public relations and marketing team on advance press and the guest list because your team will be responsible for accommodating the crowd and setting up the press. [custom_adv] You will also create the “show-flow” – a chart of what will happen when, who is responsible for what and general logistics for the entire day. The head seamstress and head dresser should attend model fittings with you, which usually happen well in advance of the fashion show. [custom_adv] [custom_adv] This allows them to see the clothing and how it is assembled with accessories, how the clothing fits the models, and any other things they may need in order to be prepared. [custom_adv] Before any production happens you need to land the gig. So make an impression, don’t be afraid to use humor and most importantly, know the who’s who and the what’s what of the fashion world. Budget accordingly and hire the very best in the industry.
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