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It’s not just about which football team has won their last six games but how well they have really played offensively and defensively. Were they good at keeping possession or were they lucky? Which tennis player is having a spat with their coach? That golfer might have won two majors this season but how much experience does he have on a links course? These are the kinds of details that will inform your betting and will better prepare you for spotting those good-value markets.