[custom_adv] His first entrepreneurial venture was in 1998, when he invested a little bit of money into Platinum Wireless, a telecommunications business specializing in the distribution of Nextel software. [custom_adv] Within one year of its founding, Platinum Wireless was the number one Nextel distributor in Southern California. [custom_adv] He then entered the world of real estate by diversifying his family's assets into real estate holdings, beginning with the establishment of 3Wall Development in 1999. Under Sam's guidance 3Wall became one of Southern California's largest owners of multi-family housing. [custom_adv] SBE owns several Los Angeles nightclubs and lounges: Nightingale Plaza, Hyde Sunset, and Hyde Staples Center. [custom_adv] As clubs tend to wane in popularity quickly, Nazarian typically only keeps his clubs open for eight months to a year, closes them for extensive renovations, and then reopens them (often under a new name, preferably short) to keep the brand fresh. [custom_adv] SBE generally owns each of its venues outright giving it the flexibility to quickly adjust to the vagaries of the market.