[custom_adv] Sports journalism is a form of writing that reports on sporting topics and competitions. [custom_adv] Sports journalism is the essential element of many news media organizations. While the sports department (along with entertainment news) within some newspapers has been mockingly called the toy department, because sports journalists do not concern themselves with the 'serious' topics covered by the news desk, sports coverage has grown in importance as sport has grown in wealth, power, and influence. [custom_adv] Also, some media organizations are devoted entirely to sports reporting — newspapers and magazines such as L'Equipe in France, La Gazzetta dello Sport in Italy, Marca in Spain, the defunct Sporting Life in Britain, and American Sports Illustrated and Sporting News; television networks such as Eurosport, Fox Sports, ESPN; sports radio stations such as BBC Radio 5 Live, ESPN Radio, Fox Sports Radio and TSN Radio; and The Sports Network (TSN); and websites such as ESPN.com, Foxsports.com, and Yahoo! Sports. [custom_adv] The London race, called the Polytechnic Marathon and originally staged over the 1908 Olympic route from outside the royal residence at Windsor Castle to White City, was first sponsored by the Sporting Life, which in those Edwardian times was a daily newspaper which sought to cover all sporting events, rather than just a betting paper for horse racing and greyhounds that it became in the years after the Second World War. [custom_adv] The rise of the radio made sports journalism more focused on the live coverage of the sporting events. The first sports reporter in Great Britain, and one of the first sports reporters in the World, was an English writer Edgar Wallace, who made a report on The Derby on June 6, 1923 for the British Broadcasting Company. [custom_adv] In France, L'Auto, the predecessor of L'Equipe, had already played an equally influential part in the sporting fabric of society when it announced in 1903 that it would stage an annual bicycle race around the country. [custom_adv] The Tour de France was born, and sports journalism's role in its foundation is still reflected today in the leading rider wearing a yellow jersey - the color of the paper on which L'Auto was published (in Italy, the Giro d'Italia established a similar tradition, with the leading rider wearing a jersey the same pink color as the sponsoring newspaper, La Gazzetta).