[custom_adv] Bring up the value of her time and make that the reason why she should attend the demo. [custom_adv] "Rather than spending hours trying out your software and reading documentation, just spend thirty minutes attending a demo, getting answers to your questions and having a true expert help you to customize the product to your specific needs and workflow." [custom_adv] Another common reason why people don’t want to attend a demo is that they simply don’t see the value in it. Sell them on it, spell it out clearly. [custom_adv] “We’ve found that people who try our software are 35% more likely to succeed with our solution when they join a 30-minute one-on-one demo. [custom_adv] It’s the fastest way to figure out if our product can help you, get answers to any questions you have and start using our software in a way that’s optimized for your workflow, so you get the most out of this trial.” [custom_adv] This is part of the qualifying process (and you should never demo to someone you haven't qualified first), but it's worth repeating: make sure that the person you're demoing to is actually the decision maker or at least a crucial stakeholder. [custom_adv] This is part of the qualifying process (and you should never demo to someone you haven't qualified first), but it's worth repeating: make sure that the person you're demoing to is actually the decision maker or at least a crucial stakeholder. [custom_adv] This is part of the qualifying process (and you should never demo to someone you haven't qualified first), but it's worth repeating: make sure that the person you're demoing to is actually the decision maker or at least a crucial stakeholder. [custom_adv] This is part of the qualifying process (and you should never demo to someone you haven't qualified first), but it's worth repeating: make sure that the person you're demoing to is actually the decision maker or at least a crucial stakeholder. [custom_adv] This is part of the qualifying process (and you should never demo to someone you haven't qualified first), but it's worth repeating: make sure that the person you're demoing to is actually the decision maker or at least a crucial stakeholder.