[custom_adv] One of these celebrities – the son of a former ambassador – told his followers to stop spending time looking at his lavish photos and start figuring out a way to make money. [custom_adv] “How much longer do you want to be jealous of me?” Sasha “Sash” Sobhani posted this summer in a video on Instagram. “If you can’t make money and you can’t live, then you can drop dead. Period.” The post was later deleted, but captured on YouTube. [custom_adv] But now that renewed US sanctions are taking effect, these self-made spectacles of Iran’s one percent are a much harder pill to swallow for young people like 33-year-old Reza Derakhshani. [custom_adv] “It drives me angry when I see Sasha Sobhani or guys like him who have become wealthy as a result of their fathers’ links,” said Derakhshani, a PhD student. “Why should such discrimination exist in this country?" [custom_adv] Everyday life for many Iranians is a struggle right now. The prices of basic goods have skyrocketed after the value of the rial fell by two-thirds earlier this year. Some products, including vital medicines, are hard if not impossible to find.The term aghazadeh first caught on in Iran in the 1990s to describe the children of several corrupt officials as rumours about their outrageous behaviour swirled. [custom_adv] Then in 2017, the term jene khroub emerged as another popular term for the same type of nepotism after the son of a prominent reformist politician said in an interview that his success in business was a result of his good genes. [custom_adv] His comments set off a firestorm on social media with Iranians posting all kinds of jokes about "good genes". [custom_adv] “I want to marry a girl I love, but I can’t afford to hold a ceremony and then rent a home.”