[custom_adv] If you know what countries are in your source audience, your lookalike audience will be of the highest quality when you have the countries you are targeting within your source audience. [custom_adv] Modelling is not a job you apply for (apart from in the case of David Gandy, who applied for and won a competition on ITV’s This Morning nearly two decades ago). So how do you go about making it your career? [custom_adv] “It’s less about looks now and more about how that individual is in themselves, and how that shows in their face,” says Alice Grindley, a model booker at London-based agency Nevs. [custom_adv] “Social media has helped build this new emphasis on personality, together with the growing number of smaller menswear brands that are more interested in a creative look – in having the right face for them rather than strict model measurements. [custom_adv] The fact is that there are so many male models now who could all, more or less, do the same job that clients are increasingly looking for difference.” [custom_adv] Some agencies hold open days, during which anyone can show up, while others take their chances outside of these hours. [custom_adv] “It can work,” says Michael Baker, head of male models at agency Storm. “We had one boy [male models are typically referred to as ‘boys’, regardless of their age] who walked into our office one day and, although he was only 16 so had a lot of development to go through, we signed him on the spot. But that doesn’t happen often.” [custom_adv] Instead, the vast majority of models are scouted: approached by a representative of an agency, or a more experienced model. And these scouts look everywhere: from music festivals to shopping centres to Instagram.