Before your official opening, start building buzz around your restaurant by going where your potential customers go. Give the public a taste of your culinary or confectionary creations by setting up a stand at local markets or community events. Hand out samples or sell items from your menu and inform customers of your upcoming opening. Use a catering tray and paper food trays to easily display and hand out the samples. You may also want to hand out menu samples to get customers excited for other items on the menu they didn’t get to try.