[custom_adv] Is this a charity event? Movie premiere? You need to know exactly what you’re attending. For example, a charity event will prioritize an emotional connection to its audience, giving you an opportunity to relate your own experience to what the charity stands for. [custom_adv] Think of a relatable, genuine story you can share with the press when asked. Movie premieres will often ask lighter questions, so remember to keep answers quick, to the point, and end with a simple plug for whatever project you may be working on. [custom_adv] Remember that the press present at an event is there for that event. If you try to promote a project that has nothing to do with the event, it will most likely get cut from anything that gets published. [custom_adv] To increase your chances of getting your picture published or a media mention, be respectful of the press’ time and think of sound bites that can be a win-win for both you and the press. [custom_adv] Remember, press and media personnel have their own assignments. If a host asks a simple question and you launch into a two-minute answer, they’ll lose interest. [custom_adv] Also, be aware of any VIP or talent associated with the event—a publicist will likely push them through to media outlets and cut your time. Keep it short and sweet. [custom_adv] Behind every red carpet is a gang of stressed-out publicists and event managers. Publicists generally have printouts for the press detailing who will be in attendance. These slates often list the talent’s name, occupation, and notable recent project. [custom_adv] If you come prepared with your own slate printed out, you’ll help alleviate the work of the publicists and make sure the press knows who you are and what you’re working on. [custom_adv] When starting out, any mention of you is great. Networking while on the carpet isn’t advised—it can get crowded quickly and the press will be less concerned with rubbing elbows when they’re standing for hours. [custom_adv]
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