[custom_adv] A jeweller in Coimbatore has made news with his expertise in designing masks with gold and silver threads on them. [custom_adv] According to ANI, the jeweller Radhakrishnan Sundaram Acharya said that he makes such masks to create awareness among people about the importance of wearing them amid the COVID-19 pandemic. [custom_adv] Acharya said that each mask is made of 18-carat gold threads that cost around Rs 27.5 lakh whereas those made of silver are priced at Rs 15,000. [custom_adv] Acharya further said that he has received nine orders so far. "I’m aware that a common man cannot afford to wear these masks, but rich people can use them for royal weddings," he said. [custom_adv] The netizens commenting on the post wondered who would buy them and are they as effective as the ordinary masks. [custom_adv] Recently, a video of a man from West Bengal went viral for wearing a mask with LED lights. [custom_adv] In the video, the man Gour Nath said the idea behind the mask was to act as a signal for those not wearing one. "It is a safety measure.