[custom_adv] No one wants to see their star without makeup or looking frazzled. In order to give celebrities time to prep before the cameras and questions, it is important to designate a room (called a holding area) near the top/start of the red carpet where they can comfortably wait for their scheduled call time, receive makeup touch ups and most importantly, go through attending media and anticipated questions with their publicists and red carpet wranglers. [custom_adv] Holding areas should be a closed space designated only for celebrities and their entourage with no cameras or media questions allowed inside. [custom_adv] The media line should be a main focus. It can quite quickly become a whirlwind of press vying for the coveted first three spots on the red carpet. [custom_adv] In order to keep your relationship with media and get the coverage you want, create cards that list each media outlet and physically place them onto the red carpet media line. This will prescribe exactly where each media outlet will be positioned and will avoid any scuffles over placement. [custom_adv] One thing to note – broadcast cameras take up more space. It’s best to give cameras with tripods space at the top of the media line to spread out and keep outlets with hand held tape recorders at the end where that space becomes more of a scrum format. A successful red carpet has never been pulled off by one single person. It truly is a team effort. [custom_adv] Every single role on the red carpet is important. From Lead Red Carpet Wrangler to the Photo Wall Manager, each role is integral to helping shape the flow of a flawless red carpet.Timing is everything. Red carpets often signify the start of a larger event, whether it be a movie premier or an award show. [custom_adv] As much as we would love the red carpet to go on forever, there must be an end time. Once you have determined how long you have to execute the red carpet, you can then identify how many celebrities you can physically walk down the carpet. [custom_adv] It is also important to be transparent with media on the carpet and let them know that there is a three-question limit. [custom_adv] All wranglers should signal to media on the last question and then can become bad cops, should media choose to ignore said signal. Employing these simple tactics will help make sure that your red carpet stays on time all while facilitating the highest number of interviews as possible. [custom_adv] Most event producers will say – I got into this industry to be behind the camera. Well that is no longer the case if you are producing a red carpet. [custom_adv] There is nothing quite like seeing a frazzled producer or publicist walking back and forth behind a posed celebrity with a flustered look on their face, ultimately giving away the fact that things might not be running as smoothly as it would appear. [custom_adv] The golden rule here is to always smile. Smile if your feet are sore and smile if you want to yell at the other red carpet wrangler to move their celebrity down the carpet. Let’s be honest, you do not want your 15 seconds of fame be you scowling in the background!