Jeff Bezos at Bijan’s luxury boutique in California

Nicolas lives in Beverly Hills and spends as much time as he can in the shop. “You never know really who’s gonna show up here at the boutique, so it’s always important that you’re here,” he says over the phone. “Missing one day in this place could be like missing a month at another store.  Since Bijan’s death, revenue has roughly doubled, to nearly $30 million in 2016.