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Founded in 1935 by Guillaume d’Ornano and his business partner Armand Petitjean in France, as originally a fragrance house. The name “Lancôme” was inspired by the forest of Lancosme that lies in the Indre valley in the heart of France in the region of La Brenne – the name was chosen by Guillaume’s wife Elisabeth d’Ornano. The roses in the area inspired the company’s symbol of the single golden rose.