[custom_adv] Lancôme is a French luxury perfumes and cosmetics house that distributes products internationally. Lancôme is part of the L'Oréal Luxury Products division, which is its parent company and offers skin care, fragrances, and makeup at higher-end prices. [custom_adv] Founded in 1935 by Guillaume d'Ornano and his business partner Armand Petitjean in France, as originally a fragrance house. The name "Lancôme" was inspired by the forest of Lancosme that lies in the Indre valley in the heart of France in the region of La Brenne - the name was chosen by Guillaume's wife Elisabeth d'Ornano. The roses in the area inspired the company's symbol of the single golden rose. [custom_adv] Lancôme launched its first five fragrances in 1935 at the World's Fair in Brussels: Tendre Nuit, Bocages, Conquete, Kypre and Tropiques. Petitjean entered into the luxury skincare market, launching Nutrix, his first "all-purpose repair cream" in 1936, followed by make-up, cosmetics, and skincare products. Lancôme was acquired by L'oreal in 1964, and quickly became part of its luxury products division. [custom_adv] In 2012 Lancôme premiered a TV advertisement featuring 1930s cartoon icon Betty Boop. Supermodel Daria Werbowy and Betty talk candidly as Betty gives Daria advice about how to find a role in her "first big film". This advertisement has been uploaded to YouTube by Sephora and has achieved more than 100000 views in 2018. [custom_adv] In 2014, Lancôme launched a marketing campaign which combines a loyalty program called 'Lancôme Elite Rewards' via social media platforms. This program gives points as the reward to members for sharing on social media. Members can earn points by sharing products or connecting with the brand on Facebook, Twitter and Instagram and they will get discount while getting enough points. [custom_adv] Through the combination of giving rewards and social media platforms in this campaign, it would attract more engagement and word of mouth publicity that resulted in the increased effectiveness of digital marketing in Lancôme. [custom_adv] Lancôme has collaborated with several makeup artists. Fred Farrugia created 13 colour collections during his tenure as artistic makeup director (1997–2004). His "Pollen" collection in 2000 introduced the industry's first lip gloss in a tube: Juicy Tubes. [custom_adv] Lancôme has several top makeup artists representing it, Aaron De Mey and Sandy Linter. Sandy is Lancôme's "Beauty At Every Age Expert", and Aaron is Lancôme's National Artistic Director for Makeup. Aaron De Mey is no longer the Artistic Director for Lancome. Lancôme UK has recently signed Alex Babsky to be the brand's UK Make Up Ambassador. [custom_adv] [custom_adv] Lancôme Makeup announced in January 2015 that UK makeup artist Lisa Eldridge has been appointed as its Global Creative Director.
news boxnewsbox
