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Everybody knows about star wars movies. The last skit before the first ad break was a parody of Star Wars loving adults, who buy the branded toys and then never open the packaging. During the ad break, one of the most watched ad breaks of the primetime week, every single commercial was for Star Wars, be it a preview for the movie, an cross-promotion with some food company, or the newest Death Star toy from Lego. Everything was Star Wars.
