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8. Demonstrate the benefits, don’t show them features.
I have a simple rule if you mention a feature, you MUST always accompany it with the benefit that that features provides to your prospective customer. Never leave it for them to assume the benefit of a feature themselves, they may not make the right assumption.
I have a simple rule if you mention a feature, you MUST always accompany it with the benefit that that features provides to your prospective customer. Never leave it for them to assume the benefit of a feature themselves, they may not make the right assumption.
