Jacob & Co. “Billionaire Watch” For Flavio Briatore Is $18,268,000

The 2015 Jacob & Co. Billionaire Watch is a one-of-a-kind timepiece produced with Italian businessman, fashion label owner, and Formula 1 personality Flavio Briatore. It turns out that the watch was done with him, rather than for him, as an item with his Billionaire brand logo on it. As a manifestation of sheer luxury and excess, timepieces like this often live in a vacuum, with us learning about them, but having only guesses as to the type of people who own and buy them.

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