[custom_adv] Shida Kaviani, Shirin Kaviani, Shideh Kaviani. Those names probably don't immediately ring any bells, but a mention of the sisters' popular and super affordable clothing brand, Naked Wardrobe, should do the trick. [custom_adv] The label, whose Instagram page boasts over 1.1 million followers, was founded in 2012 on the desire to create basic wardrobe essentials—bodysuits, biker shorts, and figure-hugging dresses, all of which fall under the $100 price point—that not only "look good, but feel good and makes customers happy, all at an affordable price." In six years, [custom_adv] Naked Wardrobe's initial collection has expanded to include luxe faux fur coats, (thong) bathing suits, and other late-night-ready pieces. [custom_adv] With fast-fashion brands and influencers dominating our social feeds, loyalty is the hardest thing for a brand to obtain and the easiest thing for them to lose. [custom_adv] We caught up with the founders of Naked Wardrobe to get the scoop on how they got their start, the secret to running their cult-favorite brand, and how they've built their celebrity clientele. [custom_adv] Why would they wear a $30 dress when they can wear a Saint Laurent gown for thousands of dollars? We say this a lot but I think that’s the most rewarding part about this. [custom_adv] Our line is affordable and you wouldn’t think that these celebs, who have access to all the brands in the book, would choose to wear our this budget friendly brand. [custom_adv] But Naked Wardrobe doesn't seem to have that problem, especially when the Kardashian/Jenner sisters, Jennifer Lopez, Lady Gaga, and Beyonce (!) are pretty much the brand's unofficial brand ambassadors. Jennifer Lopez and Lady Gaga are also fans of the brand. [custom_adv] Her stylist hit us up and told us she loves the brand so it’s just a matter of time before she wears us out in public.