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As Adler points out in the quote above, the recipe for a good portrait entails more than just photo and lighting gear. It starts with the photographer making a distinct effort to connect with the subject so they are at ease with the image-making process. This can often include advance research on your portrait subject and his or her interests—everything from familiarizing yourself with their passions to bring up as a conversation starter, to specific environmental factors, such as their favorite music playing in the studio to make them feel more relaxed during the shoot.