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M.G.A.E. had racked up hundreds of millions of dollars in legal fees to take on Mattel, the iconic brand behind Barbie, and Larian was also worried that Bratz had fallen out of popularity. The crop-top and platform shoe-wearing dolls were huge in the early aughts but had left the spotlight due to changing consumer tastes, as well as a particularly bruising report from the American Psychological Association that accused Bratz young girls.