Mehdi Koushki and his wife

Once you sign up for an email marketing service  you’ll have access to an email signup box that you can add directly to your website with minimal to no coding required. Some authors choose to add a so-called lead magnet to encourage people to sign up for their email list. A lead magnet is a free gift, like a chapter excerpt from the book. You can offer this in exchange for the email address and their ongoing permission to receive your marketing emails.