Many actors used to think that acting in commercials wasn’t real acting. True, the acting style for commercials is different than acting on stage or in film because actors are selling a product. However, actors are paid (and sometimes handsomely) to use their acting skills to sell a product or service. To work on national and union commercials, you will need a commercial agent to help you get auditions. A big beautiful smile, lots of energy, and strong improv skills help. The biggest thing actors need to learn about working in commercials is “usage.” Usage is the length of time that your commercial will run.