Why Our Best Ideas Come to Us in the Shower

The most significant and life-changing ideas may come from so-called “shower moments,” and there’s science to confirm it. A group of researchers gave college students mind teasers and asked them to report if they got their answers by thinking the solution through step-by-step or if the answer just “came to them.” As it turned out, those who correctly solved the problem were not the ones who tried to solve it step-by-step. Taking a shower gets your ideas flowing, and you’re more likely to come up with creative solutions.