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John Darius Bikoff (born 21 September 1961 in Queens, New York) is an American entrepreneur, founder and CEO of Energy Brands. He was born to an American father and an Iranian mother. His father, William, was the owner of a real estate management company and was also a metals importer.In 2007, Bikoff sold Energy Brands to The Coca-Cola Company for $4.1 billion.This deal earned Bikoff personally $325 million.
